Hello Reader,

Conducting a successful client interview is critical for design professionals who want to deliver great designs and build strong client relationships.

However, several common mistakes are made during this process. These missteps can lead to miscommunication, overlooked details, and, ultimately, unsatisfied clients.

Below, we break down a few key errors to avoid and how to ensure a productive interview.

Poor Communication

Begin by clearly explaining everyone's role and responsibilities in the project and establish clear expectations about the client’s level of involvement.

Avoid using technical jargon that may confuse clients and hinder effective communication. When they ask for the "ruler," smile and hand them your scale.

Inadequate Information Gathering

Every client has unique needs and preferences.

Designs that don’t fully cater to the client’s lifestyle lead to redesigns.

Insufficient Preparation

Without preparation, you risk missing important details that could shape the project, such as not having a structured interview process or checklist to guide the conversation.

To assist in making sure you don't miss a thing, we've prepared the Design Worksheet.

Click on the image below to download the PDF.

AIBD members can access an editable Word Doc version in their Designer-Docs Library.

When interviewing a client, use the checklist to remind yourself to ask probing questions.

1. Begin with the overall vision, asking the client to describe their desired home using keywords such as "light," "open," "cozy," or "traditional."
2. Determine the client's preference for an open plan or clearly separated spaces.
3. Go through the room checklist, marking which spaces the client wants or needs in their new home.
4. Inquire about specific requirements for main living areas, kitchen appliances, and master suite amenities.
5. Discuss outdoor living spaces and any special considerations like gardening needs or furniture storage.
6. Address practical concerns such as garage requirements, exterior maintenance preferences, and window styles.
7. Consider future plans, including potential resale value and adaptability for future inhabitants.
8. Take note of any medical or physical needs that should be incorporated into the design.

By avoiding these common pitfalls, design professionals can ensure more effective client interviews and better project outcomes.

Tools like a comprehensive Design Worksheet can help cover all critical aspects during initial consultations.

Ultimately, preparation, clear communication, and thorough follow-up are key to avoiding errors and creating designs that truly meet client needs.

Happy interviewing!
The A-Team

Want to dive deeper into this topic?

Master the art of uncovering your clients’ true needs, preferences, and visions with effective interview techniques by attending the seminar Conducting Impactful Interviews by award-winning designer Kevin Holdridge, CGP, CAPs, AIBD, at the Design & Build North Myrtle Beach Conference.

It is a hybrid event that allows you to learn virtually or in person.

Tickets are discounted $50 from now until December 31.

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